What Is A Social Media Manager, And Do I Need One?

Social Media Manager

A social media manager is a professional responsible for managing and executing social media marketing and communication strategies for a brand, company, or organization.

Their main responsibilities include creating and publishing social media content, engaging with followers and customers, analyzing social media metrics to track performance and develop insights, and developing strategies to increase social media reach and engagement.

Social media managers may work in-house for a company or organization or may work for a social media agency, where they handle multiple clients across various industries. They need to be knowledgeable about the latest social media trends and algorithms, have strong communication and writing skills, and be able to multitask and work in a fast-paced environment.

Day-to-Day Responsibilities:

  • Developing and implementing a comprehensive social media strategy to increase brand awareness, engagement, and drive traffic to the company’s website.

  • Creating and publishing engaging and visually appealing content, such as images, videos, and blog posts on social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.

  • Responding to comments and messages on social media, engaging with followers, building relationships, and providing customer service through social media channels.

  • Tracking social media metrics, such as likes, shares, comments, and engagement rates, and using the insights gained to improve future social media campaigns.

  • Creating and managing social media advertising campaigns to reach target audiences and increase brand visibility.

  • Collaborating with other departments, such as marketing, PR, and customer service, to ensure that social media campaigns are aligned with broader organizational goals.

  • Staying informed about the latest social media trends and changes to social media algorithms to ensure that social media campaigns are optimized for success.

Skills for a social media manager:

  • A social media manager needs to be able to communicate effectively with a range of stakeholders, including colleagues, customers, and followers.

  • Social media managers need to be able to write compelling and engaging copy for social media posts and other communications.

  • The ability to create visually appealing content and to think creatively to come up with engaging campaigns is essential.

  • A social media manager needs to be able to analyze social media metrics and data to make informed decisions and adjust strategies accordingly.

  • The ability to multitask, prioritize tasks, and manage time effectively is critical in a fast-paced and constantly changing environment.

  • Social media managers are often the first point of contact for customer inquiries and complaints, so excellent customer service skills are essential.

  • A social media manager needs to have a good understanding of the technical aspects of social media platforms, including how to use analytics tools, how to create and schedule posts, and how to run paid advertising campaigns.

  • Social media managers often work closely with other departments, so the ability to collaborate and work well in a team is important.

  • Social media is constantly changing, so a social media manager needs to be able to adapt quickly to new trends and technologies.

Social Media Strategy
Developing a social media strategy involves several key steps to ensure an effective and comprehensive approach to using social media platforms for a specific purpose or goal. Here are some general steps involved in developing a social media strategy:

  • The first step in developing a social media strategy is to define the objectives and goals that you want to achieve. These objectives and goals should align with your overall business or organizational objectives and be specific, measurable, achievable, relevant, and time-bound (SMART).
  • Understanding your target audience is crucial in developing a social media strategy. You need to identify who your target audience is, what platforms they are active on, and what type of content resonates with them. This will help you tailor your social media strategy to effectively reach and engage with your intended audience.
  • Analyzing your competitors’ social media presence can provide valuable insights into what is working and what is not. You can identify their strengths and weaknesses and use that information to inform your own social media strategy. This includes analyzing their content, engagement rates, posting frequency, and overall social media performance.
  • Based on your target audience and objectives, you need to select the social media platforms that are most relevant to your business or organization. Different platforms have different demographics, features, and engagement patterns, so it’s important to choose the ones that align with your strategy and where your target audience is most active.
  • Content is the backbone of any social media strategy. You need to create a content strategy that includes the type of content you will create (such as text, images, videos, etc.), the frequency of posting, and the tone and voice that will resonate with your target audience. Your content should be engaging, shareable, and aligned with your overall branding and messaging.
  • Consistency is key in social media. You need to create a posting schedule that outlines when and how often you will post content on your chosen social media platforms. This schedule should be realistic, manageable, and aligned with your target audience’s online behavior.
  • Social media is not just about posting content, but also engaging with your audience and managing your online community. You need to develop strategies for responding to comments, messages, and mentions, as well as managing any potential negative feedback or crises that may arise.
  • Regularly monitoring and analyzing the performance of your social media strategy is critical to understand what is working and what needs improvement. You can use social media analytics tools to measure key performance indicators (KPIs) such as engagement rates, reach, conversion rates, and return on investment (ROI). Based on the insights gained, you can refine and optimize your social media strategy to achieve better results.
  • Social media is a dynamic and ever-evolving landscape, so it’s important to regularly review and adjust your social media strategy as needed. Stay updated with the latest social media trends, changes in algorithms, and shifts in consumer behavior, and adapt your strategy accordingly to ensure its effectiveness over time.

Remember, developing a social media strategy is not a one-time activity, but an ongoing process that requires continuous monitoring, analysis, and optimization to achieve desired results.


If you believe a social media manager would be a great asset to your business, then the type of person you’re looking for needs to be a creative and strategic thinker with excellent communication, writing, and technical skills, as well as the ability to analyze data and work effectively in a fast-paced and constantly evolving environment.